Business Seminars - Certified Professional Manager
Certified Professional Manager – Asia’s business seminars are for entrepreneurs and managers who want to pursue many opportunities from ASEAN Integration.
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Business Seminars

Business Seminars for Aspiring Entrepreneurs
and Managers

The Certified Professional Manager (CPM) Mini-MBA Program’s is a post-graduate short course for Business Management in the Philippines.

Our comprehensive professional development training is designed for aspiring small business owners, executives, and managers who do not have the resources to pursue a full MBA program. Our business seminars in Metro Manila, Philippines are held for 8 Saturdays (half-days). CPM’s Management certification program can be taken as a whole or per module. Participants must have at least 1-year working experience, in any field, to enroll in each class.

Holistic Business Education for Aspiring Leaders

Certified Professional Manager – Asia values a Culture of Shared Learning. Our multi-disciplinary short course equips you with fundamental business skills and more confidence. These will give you a competitive advantage in the global business arena. Taught in-depth by subject matter experts, you will gain a comprehensive set of Management skills and appreciate how each field contributes to your company’s success.

Moreover, our leadership training will hone your strategic thinking, creating, and interpersonal skills to become an effective and inspiring manager. We highly encourage you to discuss your challenges and solutions with your classmates to deepen your insight from the seminars. Also, we organize networking events for all CPM alumni, where you can gain further perspective and best Management practices from other industries.

International Professional Management Certification

Participants who complete CPM Mini MBA certificate program, (enrolled in all modules) are eligible to apply for the Certified Professional Manager license.


This is accredited by the International Federation of Professional Managers (IFPM) London, UK. Licensed alumni will earn the CPM designation after their name. CPMs can also be referred to career opportunities, locally and abroad.

CPM mini-MBA Course Outline


I. Introduction to Management and Organizations
a. Management Roles, Functions and Skills
b. Organizational Strategy, Systems and Structure
c. Historical Background of Management – Classical, Behavioral and Contemporary Approaches

II. Managers as Decision Makers
a. The Decision-Making Process
b. Managers Making Decisions – Rationality and Intuition
c. Decision Styles

III. Strategic Planning and Management
a. Identifying the Mission and Goals
b. Analysis of the External and Internal Environment
c. SWOT Analysis
d. Corporate Strategies and the BCG Matrix
e. Competitive Strategies and Porter’s Five Forces Model
f. Strategic Control


I. Introduction (includes team dynamics)
a. Overview
b. Globalization

II. National Differences in Political Economy
a. Culture and Ethics
b. Ethics in International Business

III. International Trade Theory
a. The Political Economy of International Trade
b. Regional Economic Integration
c. Foreign Exchange
d. International Monetary System

IV. International Business Strategy
a. Foreign Direct Investment
b. Global Production
c. Outsourcing and Logistics
d. Foreign Markets, Exporting, Importing, Countertrade
e. Global Marketing and R&D
f. Global HRM


I. Marketing Concepts and Terms

II. Determining the Market Size

III. Segmenting, Targeting & Positioning

IV. Developing the Marketing Mix (4P’s)

V. Promotions

VI. Integration


I. Strategic Human Resource Management
a. The Evolution of the Human Resource Function
b. Role and Competencies of Human Resource Managers
c. Propositions for a Relevant Human Resource Management System

II. Interface of Business Planning with Human Resource Planning

III. The Competency Cornerstones Supporting Organizational Success

IV. Understanding the Human Performance System: Why People Fail to a. Perform
b. Factors Affecting Performance
c. Distinguishing between Disciplinary and Non-Disciplinary Behaviors

V. Managing Organizational Change
a. Role of Leaders in Shaping Organizational Culture
b. Use of Force Field Analysis in the Change Effort
c. How to Effectively Implement the Change Process


(2 Days)
I. Executive Accounting

II. Role of Accounting Information

III. Functions of Controllership

IV. Basic Accounting Process, Concepts and Principles

V. Analysis and Use of Financial Statements

VI. Profitability, Efficiency, Solvency, Liquidity and Du Pont Method


I. Introduction
a. Discovering the Five Practices thru Personal Best Leadership Experiences
b. Characteristics of an Admired Leaders Survey (CAL)
c. The Research Findings on the Best Practices of Leaders

II. The First Practice: Model the Way
a. How to generate Commitment vs. Compliance
b. Aligning Personal Values with Organizational Values
c. Integrity Circles and Checks and Balances

III. The Second Practice: Inspire a Shared Vision
a. The true and right direction
b. How to generate buy-in
c. Planning Systems

IV. The Third Practice: Challenge the Process
a. Learning from Mistakes
b. Innovation and Change Management

V. The Fourth Practice: Enable Others to Act
Empowerment and Delegation


I. What is Strategic Planning?

II. Who Plans?

III. Conducting a Strategic Plan

IV. Vision, Mission & Values

V. Environmental Scan

VI. SWOT Analysis


VIII. Action Planning

IX. Writing the Plan, Balance Scorecard

X. Evaluating the Plan