Certified Professional Manager | Training Module
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Training Module

Marketing Management

February 3, 2018
8:00AM – 12:00NN | Batch 38

 

April 21, 2018
8:00AM – 12:00NN | Batch 39

Per Module:

₱ 5,000.00

The application, tracking and review of a company’s marketing resources and activities. It depends on the size of the business and the industry in which the business operates. An effective marketing management will use a company’s resources to increase its customer base, improve customer opinions of the company’s products and services, and increase the company’s perceive value.

Objectives:
By the end of this half-day program, the participants will be able to:

  1. Learn the basic Marketing concepts and terms
  2. Actualize the Strategic Marketing Process
  3. Develop a Marketing Plan as a capstone activity

Outline:

I. Marketing Concepts and Terms

II. Determining the Market Size

III. Segmenting, Targeting & Positioning

IV. Developing the Marketing Mix (4P’s)

V. Promotions

VI. Integration